This portfolio showcases a social media advertisement for the 2025 APEC CEO Summit in Gyeongju, Republic of Korea. Under the theme “Bridge, Business, Beyond,” the ad highlights the Summit’s focus on global innovation, sustainable growth, and leadership—featuring topics like energy transition, digital innovation, AI, and healthcare. Designed to resonate across digital platforms, the campaign blends forward-thinking messaging with the cultural richness of Gyeongju, a city where ancient history meets modern dialogue.